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Following on from our last Magento Blog post where we shared how to increase the page speed of a Magento website, this time I’m going to show you how to add a “rel canonical” to a Magento website.

There are three, yes three ways to add a rel canonical tag to your Magento website’s pages, but before we dive straight in lets quickly go over why adding a rel canonical to a large ecommerce website is important.

At Aduro Labs we have a number of clients who run large websites on Magento. Magento is an advanced ecommerce platform, and has an awful lot of functions to make selling online easy. Even though it can take some time to make relatively simple changes, it does exactly what it says on the tin.

One issue we have found with Magento is its loading speed. Load times are becoming more and more important online with some of the major search engines recommending that websites load as quickly as possible. Google for instance has even produced a tool to help measure your overall page loading time and even tells you exactly what needs to be corrected to improve that time.

Here are three of our favourite “experiential marketing” campaigns.  If you haven’t seen them already, all three are definitely worth a watch on your next coffee break.

Good Luck Edd

September 06, 2013

As you know, we're all petrolheads here at Aduro Labs.  If you are too, watch out for Edd Timms competing at Gurston down hillclimb this weekend.

The Importance of Social Signals:

Many people are using social media networks to share information about their businesses, products or services; sending out “social signals” about their brand.

But how important are these social signals?  If someone shares your content with their friends and family how can all these ‘likes, shares and tweets’ possibly help you to achieve better results in the major search engines?

This post aims to help you see if you can leverage your existing customer database to help better target customers by asking the following questions:

Are certain geographical locations home to higher value customers than others?  Are certain products more popular in certain geographical locations than others?  If so, what can you do with this data?

Top Email Marketing Tips

November 21, 2012

There are loads of email marketing tips available if you’re looking online.  I thought I’d spare you the usual “make sure you include a call to action stuff” and tell you some of the things that I pay extra attention to when considering email marketing campaigns at Aduro Labs.

American Express have developed a new “social payment system” which has been built on the success of a previous platform that allowed users to receive discounts by tweeting special hashtags.

Finding New Ideas

September 20, 2012

I actively try to learn something new every day. I find myself picking interesting things from my Google+ feed every day and saving them to review in the evening.

I generally find that the “Inbound Marketing” community is really generous in the content and ideas that are shared which often means that I have more things to sift through in the evening then I have time available.

For the last few days there has been a lot of talk of the second best hashtag I’ve seen this year.  The first of course was #BaldForBieber where internet trolls achieved their magnum opus by tricking Justin Bieber fans into shaving their heads, although this had no commercial benefit it was still a work of art.