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October 28, 2012


Social Media Strategy

October 24, 2012

With so many social media platforms available including Twitter, Facebook and Google+ (plus many more) it can be difficult to know exactly how to implement a social media strategy that will return the best results across all the largest networks.

Companies of all shapes and sizes are looking for a social media strategy that clearly defines return on investment (ROI) and can be fully measurable by tracking every piece of content shared, tweeted, pinned or +1’d. 

Return on investment from a successful social media strategy may include an increased exposure of a brand, which in turn will increase traffic to their website and an increase in sales. However, some companies may just want to use social media to communicate and interact with existing customers, showing a more human side to their customer service.

Whatever you would like to achieve via social media, we can help you to achieve it with a fine tuned social media strategy, clearly defining your goals and what ROI looks like to you.

We also fully understand that some individuals may not feel confident using social media – some people and business are unsure how to get their message out there, how to respond to interactions and the best practices for sharing content.  This is all part of the package, and we will be there every step of the way.

We want to see more businesses like yours succeeding with social media to its full advantage.

If you would like help creating or even implementing a social media strategy we would love to hear from you.

The internet is a great place to build awareness of your brand, reach out to new people and market your products or services. But with so many avenues open to you, how do you know which is the best one for you? Do you know which methods best suit your particular product? Having a digital marketing strategy that is tailored specifically to your requirements can make the difference between successful and unsuccessful campaigns.

PPC Management

August 07, 2012

PPC or “Pay Per Click” is by far the best way to advertise online and a great way of delivering targeted traffic to your website.  You essentially pay a small amount of money to buy visits from the kind of people you’d like to visit your website.

It is possible for anyone to go ahead themselves and set up a pay per click campaign using the most popular platform of them all, Google AdWords. What a lot of people do not realise is that it can be difficult to know if you are targeting the correct search terms or keywords that will convert into the most sales.

Furthermore, unless you know exactly how to configure your campaign, you can end up spending a lot of money on AdWords without getting any sales which will significantly lower your ROI (Return On Investment.).  This is actually the most common reason why people say that “AdWords didn’t work for them”; they just didn’t have the skills to make their pay per click campaign successful.

Aduro Labs will work with you to make sure that your pay per click campaigns are well managed, and obtain the results you need to ensure success.

Why Should You Choose Aduro Labs For Your PPC management?

  • Reporting- Keeping you up to date constantly with how your PPC campaign is running.
  • £50 contribution to your first AdWords campaign.
  • Great Support
  • Results Driven
  • Measurable ROI
  • Saving you money, improving your sales

Get in touch with us today to find out how a well targeted PPC campaign could help your business.

Our AdWord Qualified experts will work closely with you to make sure we understand your business and your target market to give you the best return on investment.

Our PPC management service also includes Facebook advertising. We are experts in collecting all the necessary data to target the right demographic to help introduce your brand to potentially new customers.

We use “data mining” techniques help ensure you target those people most likely to engage with your brand.

Previous Facebook campaigns have seen well over 1200% increases in user engagement by implementing data driven Facebook advertising campaigns.

Whether it’s Adwords or Facebook advertising, your PPC campaign is in safe hands with Aduro Labs.

Email Marketing

August 07, 2012

We have experience of running some great email marketing campaigns.  How do we do it?

We have a formula we can apply to several different types of campaign.

  1. Learn about your intended recipients.  This can really make or break a campaign and we can show which factors are important as well as how to find them out.
  2. Produce a programme of great content that people will actually want to receive in their inboxes.  We can do this for you or show you how to do it yourself.
  3. Incentivise people to open your email.
  4. Encourage people to share your email.
  5. Throw in some multi-variate testing.  This will help you to actually calculate what types of email content lead to the best conversion rates.
  6. Track the success of the email.  You can do this in a number of ways but we can show you ways of measuring exactly how much business you earned from each email you sent.
  7. Reporting.  This is one of the most important parts of an email campaign.  We can show you who has opened, read and shared their emails as well as a whole range of other powerful metrics.

If you have a list of email newsletter subscribers we can put together a campaign to market your products or services directly to them.  Alternatively if you are looking to build your email subscriber lists then we can also help you target people that fit the profile of your target demographic.

If you’d like a demonstration of what can be achieved through our email marketing services then get in touch.

Did you know?  There are a range of advertising guidelines that must be adhered to when marketing your products or services?  These can be a bit of a minefield and failure to properly abide by them can lead to your company being negatively publicised on the Advertising Standards Authority’s website.

Fortunately we have experience of working within these guidelines.  We have advised on marketing content within some of the most tightly regulated industries there are.

“CRO” or “Conversion Rate Optimisation” is an important part of increasing the return on investment of your marketing budget.

If you get 100 visitors to your website per day and 1 of those visitors generates a sale. Then you have a conversion rate of 1%.

If you can improve your conversion rate to, say 5%, then you generate 5 times as much business from the same number of website visitors.

There are lots of things that affect whether or not a visitor engages with, or buys from your website and we can scientifically analyse what those things are.  Whilst there are some common rules that apply to all websites, Conversion Rate Optimisation becomes more effective when it is well targeted. 

Producing well targeted content is specific to your website or business.  At Aduro Labs we work with you to generate content for your website that we both believe is most likely to turn your visitors into customers.  We can then objectively measure the efficacy of the suggested changes and report on the results.

This helps to ensure you get the best chance of delivering the best content to every visitor you get.  This in turn leads to better returns for your business.

If you’d like to find out more about how we can help you improve your conversion rates, we’d love to hear from you.

Using objective testing methods we can show you how users interact with your website.  You often hear “experts” saying things like “people will always click on an image rather than a text link”.  This is not true at all, there are a wide array of variables that influence user interaction with your website and part of that comes down to the users themselves and who your target demographic is.  We can help you learn about your site visitors and profile their behavioural characteristics.

We can conduct experiments using multivariate testing procedures to determine:

  • How users navigate through your site.
  • Which pages are easy to use.
  • Which pages are confusing to use.
  • Find out why certain pages don’t convert.
  • Find out the first thing a user thinks about when they visit a certain page on your site.
  • Find out if users identify with your brand.
  • Do users perceive your website, company or brand as being a premium or a cheap product?
  • Find out if users identify with your brand.

We can perform an almost endless array of tests to help you learn how other people perceive and use your website, often from a controlled environment that won’t be visible on your website.

We can take this data and suggest improvements to help you turn more visitors into customers.

If you'd like to find out more about how we can improve your visitors user experience than get in touch with us today.

Brand Monitoring

August 07, 2012

Many companies make a concerted effort to have a positive online presence; however a huge mistake that many of them make is that they fail to monitor how their brand is represented by other sources.

  • Do you monitor how your brand is being talked about through social media?
  • Have you or your company been talked about on someone’s blog?
  • What are your competitors saying about you?
  • Have you or your company been featured either positively or negatively in a news article?

An even bigger mistake that companies make is that they fail to engage with anyone that is talking negatively about them.

Whilst it sounds daunting to have people negatively talking about you or your brand on the internet, each case is actually an opportunity for you to gain some good PR.In most cases, if you identify the individual, find the cause of their complaint, then engage with them and try to correct the problem; you will often find that these same people will then write something positive about your customer service.The key is knowing how to find who’s talking about you and knowing how to properly engage with them.

Monitoring the whole internet can be time consuming and difficult to do.We can offer a reporting service for you that specifically identifies who’s talking about you and where they’re doing it.  We can then show you how to engage with them and hopefully turn a negative comment into a positive one.

Typically we would agree to send you a report once a week or once a month that sumarises how you or your brand have been represented online during that time period, as well as a list of any potential corrective actions.  We can also include an alert service to notify you immediately if you are represented negatively and need to rectify it.

Does your website need a health check? Maybe you’ve found some broken pages on your website or maybe you’ve had a new website developed and would like an independent report to see if everything is running smoothly.

Is your website being properly found and understood by search engines?

Aduro Labs can help you to identify any websites errors and more importantly help you to fix them. This will insure your sight continues to be “indexed” properly and that all your content is available to your users.

We can scan your entire website to identify any potential problems and send them to you in a report.

If we find any issues with your website we will then explain our findings to you in a report, as well as detailing a list of corrective actions, alternatively we can fix the problems for you.

We can do this as a single evaluation for you but most clients prefer that we do this each month in order to report on how a website is running and ensure any errors are addressed.

Such issues we can identify include:

  • Crawl errors including "broken" pages (404 errors)
  • HTML improvements
  • Broken links
  • Malware
  • And many more

Find and fix reports are especially useful if multiple users can contribute to your website.  We can help ensure that your site's functionality is always maintained, regardless of who can edit it. 

If you think your website could benefit from a "find and fix" report (and most can), contact us to find out what we can do for you.

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