Conversion Rate Optimisation

“CRO” or “Conversion Rate Optimisation” is an important part of increasing the return on investment of your marketing budget.

If you get 100 visitors to your website per day and 1 of those visitors generates a sale. Then you have a conversion rate of 1%.

If you can improve your conversion rate to, say 5%, then you generate 5 times as much business from the same number of website visitors.

There are lots of things that affect whether or not a visitor engages with, or buys from your website and we can scientifically analyse what those things are.  Whilst there are some common rules that apply to all websites, Conversion Rate Optimisation becomes more effective when it is well targeted. 

Producing well targeted content is specific to your website or business.  At Aduro Labs we work with you to generate content for your website that we both believe is most likely to turn your visitors into customers.  We can then objectively measure the efficacy of the suggested changes and report on the results.

This helps to ensure you get the best chance of delivering the best content to every visitor you get.  This in turn leads to better returns for your business.

If you’d like to find out more about how we can help you improve your conversion rates, we’d love to hear from you.

More in this category: « User Interaction Testing