Email Marketing

We have experience of running some great email marketing campaigns.  How do we do it?

We have a formula we can apply to several different types of campaign.

  1. Learn about your intended recipients.  This can really make or break a campaign and we can show which factors are important as well as how to find them out.
  2. Produce a programme of great content that people will actually want to receive in their inboxes.  We can do this for you or show you how to do it yourself.
  3. Incentivise people to open your email.
  4. Encourage people to share your email.
  5. Throw in some multi-variate testing.  This will help you to actually calculate what types of email content lead to the best conversion rates.
  6. Track the success of the email.  You can do this in a number of ways but we can show you ways of measuring exactly how much business you earned from each email you sent.
  7. Reporting.  This is one of the most important parts of an email campaign.  We can show you who has opened, read and shared their emails as well as a whole range of other powerful metrics.

If you have a list of email newsletter subscribers we can put together a campaign to market your products or services directly to them.  Alternatively if you are looking to build your email subscriber lists then we can also help you target people that fit the profile of your target demographic.

If you’d like a demonstration of what can be achieved through our email marketing services then get in touch.

Did you know?  There are a range of advertising guidelines that must be adhered to when marketing your products or services?  These can be a bit of a minefield and failure to properly abide by them can lead to your company being negatively publicised on the Advertising Standards Authority’s website.

Fortunately we have experience of working within these guidelines.  We have advised on marketing content within some of the most tightly regulated industries there are.

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