Social (3)

Social Media Strategy

Written by Wednesday, 24 October 2012 13:33

With so many social media platforms available including Twitter, Facebook and Google+ (plus many more) it can be difficult to know exactly how to implement a social media strategy that will return the best results across all the largest networks.

Companies of all shapes and sizes are looking for a social media strategy that clearly defines return on investment (ROI) and can be fully measurable by tracking every piece of content shared, tweeted, pinned or +1’d. 

Return on investment from a successful social media strategy may include an increased exposure of a brand, which in turn will increase traffic to their website and an increase in sales. However, some companies may just want to use social media to communicate and interact with existing customers, showing a more human side to their customer service.

Whatever you would like to achieve via social media, we can help you to achieve it with a fine tuned social media strategy, clearly defining your goals and what ROI looks like to you.

We also fully understand that some individuals may not feel confident using social media – some people and business are unsure how to get their message out there, how to respond to interactions and the best practices for sharing content.  This is all part of the package, and we will be there every step of the way.

We want to see more businesses like yours succeeding with social media to its full advantage.

If you would like help creating or even implementing a social media strategy we would love to hear from you.

Social Media Management

Written by Friday, 03 August 2012 12:35

The fact that you are reading this means that you are probably already aware of the importance of social media.  If done correctly social media can be a great channel for engaging with your customers, if done badly it can misrepresent your company or brand.

More importantly, “social signals” are having an increasing degree of influence over how your website and your content are displayed in search engine results.  If handled correctly it is possible to use these social signals to improve your website’s position in these search results.

At Aduro Labs we have experience of operating fully managed solutions for your company’s social media programme.  We can use these skills to make sure your brand is properly represented online, that you are seen to be positively engaging with your customers, and that this engagement drives more traffic to your website.

Contact us today to find out what we can do for you.

Social Media Training

Written by Friday, 03 August 2012 11:17
So you’ve heard of Facebook and Twitter and you want to start using it, but as a business you’re struggling to see the benefits of owning a Twitter account or a Facebook page. You have probably got a thousand questions to ask and you may even be slightly worried about using social media to promote your business.
Aduro Labs can provide professional social media training according to your needs.  We can do anything from a one on-one-session through to a full seminar.
With social media usage going through the roof year on year now has never been a better time to get your business using social media as a platform to reach out and interact with your target market.
Aduro Labs offer a social media training program tailored to suit your specific requirements and your social media goals. Some of the questions we will help you with:
  • What you want to achieve - Your goals and how to measure if your campaign has been a success
  • Tone of voice - How do you want to sound online.
Some of the thing's you will learn:
  • Content creation - How to create great content so that your fans will actually want to talk about you.
  • How to leverage social media to generate new business.
  • Damage limitation - What to do when someone says something nasty about your brand.
  • What tools to use - Managing your social media is so much easier when you have the right tools for the job.  We can get you set up with a series of free tools to help you make sure everything goes smoothly.
  • How to get useful data from social media - Learn about your followers.  Learn what they like, who they are, and how to reach them most effectively.
Get it right from the start
Don't be lead down the wrong path and think "It's easy, anyone can do it!".
A lot of companies have failed after jumping in at the deep end and if you get it wrong you could end up sending the wrong social signals which is ultimately damaging to your brand.
With the right guidance and some social media training from Aduro Labs you could leave your competitors behind.
There has never been a better time to start using social media as a weapon in your marketing strategy.  With millions of potential customers and a strategy from Aduro Labs, we will ensure you get the results you want.
Contact us to find out when our next social media training day is.