Understanding Your Users

What do you already know about your website visitors? Do you know what they like and dislike? Do they find your website easy or difficult to navigate and what makes them leave on certain pages rather than others?

Understanding all these things can be be invaluable. First of all it improves user experience. It may be that there are some design factors of your site that simply make it difficult for people to find the information they need. It might be obvious to you but not so obvious to them. If they can't find the information they're searching for, are they prepared to look further or will they just leave the site and look elsewhere?
The real question is, does your site deliver something of value to your visitors?

We can help you understand all of these factors. We can perform navigation tests to pattern the traffic flow through your site. We can help identify the dead ends and what causes people to leave when they reach them. We can also help you find out more about what your visitors like and dislike so that you can help improve the experience you deliver to them.


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